DRESSi

DRESSi is a better-for-you salad dressing and drizzle brand founded by Kendall and Alex, a small family-run business that emerged from viral social media content around protein-forward recipes in 2024 and 2025. The brand produces bottled dressings that are designed to stand apart from conventional offerings by combining clean, functional ingredients with bold flavors. DRESSi's product line centers on high-protein salad dressings made with 100% olive oil, whey protein isolate, and no seed oils, gums, artificial preservatives, or added sugar. Each serving delivers 4 grams of protein from whey protein isolate, a complete protein source containing all nine essential amino acids sourced from the cheese-making process.

The current flavor lineup includes Green Goddess, Lemon Caesar, Bang Bang, and Chipotle Lime, each formulated with recognizable, pronounceable ingredients. Representative ingredients across the line include olive oil, lemon juice, parmesan cheese, organic dijon mustard, red jalapeño, organic egg yolk, rice vinegar, honey, garlic, and various herbs and spices. Citrus fiber is used as a natural thickener in place of xanthan gum or other synthetic stabilizers, and no sodium benzoate or potassium sorbate are used for preservation.

All DRESSi products are Non-GMO Project Verified through NSF, an independent third-party certifier, with verification extending to animal-derived ingredients and their feed sources — a notably rigorous standard. The products are also gluten-free and free from artificial sugars and preservatives. The brand positions itself directly against competitor dressings that use avocado oil filler blends, xanthan gum, added sugars, and unverified ingredient sourcing.

DRESSi products are sold direct-to-consumer online, with a bundle model that allows customers to mix and match flavors across quantities of 2, 4, 6, or more bottles, with volume-based discounts of 10% to 15%. The dressings are recommended for use on salads, protein bowls, wraps, sandwiches, and as a drizzle over proteins such as chicken or ground beef. Unopened bottles are shelf-stable; opened bottles require refrigeration.

As a founder-led, direct-to-consumer brand, DRESSi targets health-conscious consumers seeking functional, clean-label condiments that fit protein-forward and whole-food dietary lifestyles.