Dre And Snoop

By Dre and Snoop is a premium spirits company co-founded by iconic hip-hop artists Dr. Dre and Snoop Dogg, marking their first collaborative venture into the alcoholic beverage category. The company offers two flagship products under its portfolio: Still G.I.N. and Gin & Juice by Dre and Snoop. Still G.I.N. is an ultra-premium bottled gin bottled at 42.5% Alc/Vol, crafted with a complex botanical profile that includes notes of tangerine, jasmine, and coriander, delivering what the brand describes as a defiantly smooth aromatic finish. The spirit is positioned as modern yet elegant, appealing to both gin enthusiasts and fans of the founders. It is vegan, gluten-free, non-GMO, and contains no artificial sweeteners or major allergens, making it accessible to a wide range of consumers with dietary considerations. The second product, Gin & Juice, is an award-winning ready-to-drink (RTD) gin-based cocktail line available in four distinct flavor profiles: Apricot, Citrus, Melon, and Passionfruit. Each variant is crafted with premium gin and all-natural flavors, contains low sugar, and comes in at 5.9% Alc/Vol. The RTD line is sold in 12 oz four-packs at a suggested retail price of $13.99, targeting convenience-oriented consumers in the growing RTD cocktail segment. The Apricot variant features mellow apricot elevated by honey and bergamot; the Citrus offering is a citrus-forward blend balanced by rose and soft botanicals; the Melon flavor combines smooth melon with crisp citrus and hibiscus; and the Passionfruit variety highlights tropical passionfruit with pineapple and ginger. Both product lines are distributed through major U.S. retailers and liquor stores, with a store locator available to help consumers find nearby purchase points. The brand leverages the cultural cachet and 30-year partnership of Dr. Dre and Snoop Dogg to position itself at the intersection of premium spirits craftsmanship and pop culture, targeting a broad adult consumer base across retail and on-premise channels.