Donsuemor

Donsuemor is an American specialty bakery headquartered in Alameda, California, renowned for producing authentic French madeleines. Founded in 1976 by Don and Susie Morris in Berkeley, California, the company was built on a perfected French madeleine recipe that the founders began delivering by VW bus to local businesses in Berkeley's famed 'Gourmet Ghetto' neighborhood. Nearly five decades later, Donsuemor has grown into a well-established commercial bakery while maintaining its commitment to the traditional madeleine format — a moist, delicate, shell-shaped French cake prized for its rich, buttery flavor and lightly crisped edges.

The company's flagship product is the Traditional Madeleine, made with high-quality ingredients and crafted to replicate the classic French confection. Beyond the traditional variety, Donsuemor develops a range of flavored and seasonal madeleine products, positioning itself as a versatile bakery brand capable of serving multiple occasions throughout the year, including holidays and spring and Easter celebrations. The company also actively promotes recipe content and culinary inspiration around its products, targeting both retail consumers and foodservice professionals who incorporate madeleines into desserts, appetizers, and specialty dishes.

Donsuemor operates as a food manufacturing company with a dedicated leadership team experienced in the baking and food industry. Its Director of Operations brings prior experience from large-scale commercial baking operations including FullBloom Baking Co. and Kerry Ingredients, suggesting the company maintains professional-grade manufacturing and production standards. The finance leadership brings over 30 years of food and beverage industry experience, further underscoring the company's maturity as a CPG food manufacturer.

Led by CEO Susan Davis since 1997, who brings a deep bicultural French-American background and a passion for authentic French bakery products, Donsuemor combines artisan heritage with commercial-scale production. The company is based in the San Francisco Bay Area and serves customers across the United States, with products distributed through retail and potentially foodservice channels. Its long operating history, specialized product focus, and seasoned management team make Donsuemor a distinctive player in the premium baked goods segment of the CPG market.