Digits Agency

DIGITS is an independent retail media agency specializing in helping consumer packaged goods (CPG), beverage alcohol (BevAlc), and emerging brands convert media investment into measurable retail sales performance. The agency operates at the intersection of strategy, execution, and shopper behavior, offering a full suite of retail media services designed to drive incremental growth across the omnichannel grocery landscape. DIGITS works with brands across national and regional grocery retailers, connecting first-party shopper data with targeted media programs to maximize return on retail media investment. The agency's core service offering centers on full-funnel retail media planning and activation, spanning onsite display, paid search, offsite media, loyalty programs, and digital promotions. A key area of expertise is Target's retail media ecosystem, where DIGITS operates as a trusted managed services partner. Leveraging former Target operators on staff, the team provides deep, hands-on expertise in Roundel, Target Circle, paid search, onsite media, and advanced reporting — navigating one of retail's most complex and fast-evolving environments. DIGITS also holds specialized capabilities in alcohol retail media, a particularly nuanced segment requiring compliance with tied house laws, platform-specific restrictions, and retailer requirements. The agency helps BevAlc brands grow their retail media presence responsibly and effectively across both national and regional retail partners. For brands looking to scale beyond major national chains, DIGITS offers a dedicated regional grocer retail media practice. This service reduces fragmentation across regional networks, unlocking first-party data to reach high-value local shoppers and extend brand reach into markets often underserved by large retail media platforms. The agency's thought leadership is evident through active content production, including recaps of industry conferences such as the Association of Coupon Professionals (ACP) Conference, analysis of emerging ad products like Target search conquesting, and strategic commentary on digital coupon trends. DIGITS also launched a regional retail media network in partnership with Associated Food Stores, signaling its growing role in building infrastructure for regional retail media at scale. DIGITS positions itself as a performance-oriented partner that prioritizes clean execution, strategic clarity, and confidence for brands navigating the rapidly changing retail media landscape.