DGNL Ventures

DGNL Ventures is an early-stage venture capital fund focused exclusively on the consumer sector. Founded by Desiree Gruber and Nir Liberboim, the firm makes minority investments in high-growth consumer companies spanning three primary verticals: consumer technology, consumer goods, and consumer media. Within consumer goods, the fund targets companies operating in food and beverage, beauty and personal care, health and wellness, and fashion and apparel — categories that are highly relevant to the broader CPG and emerging brand ecosystem. On the consumer technology side, DGNL invests in e-commerce platforms, consumer services, and influencer-based businesses. Consumer media interests include lifestyle and entertainment properties as well as social media ventures. The fund's investment thesis centers on identifying unique brands backed by distinctive founders, with a particular emphasis on companies that disrupt traditional categories and leverage innovative or non-traditional business models. DGNL typically focuses on post-revenue companies with a minimum of one million dollars in sales, along with demonstrated product-market fit, established retail distribution, and a strong founding team in place. In select cases, the firm will partner with founders at the earliest stage, beginning on day one of company formation. DGNL positions itself as an active, value-added investment partner rather than a passive capital provider. The firm seeks to accelerate portfolio company growth through a strong network of key influencers and industry leaders, providing strategic support beyond the initial capital investment. This hands-on approach is designed to help emerging consumer brands scale efficiently and navigate the complexities of retail, distribution, and brand building in competitive markets.