Cuzen Matcha

Cuzen Matcha is a specialty matcha brand that combines traditional Japanese tea culture with modern technology to deliver freshly-ground organic matcha to consumers. Founded by Eijiro Tsukada and Oki Hatta, the company was built around a core question: how to make freshly-ground matcha preparation accessible to everyone. The result is the Matcha Maker, an award-winning countertop appliance that grinds and whisks whole organic tea leaves on demand, enabling users to prepare authentic matcha with the press of a button. This approach distinguishes Cuzen Matcha from conventional matcha brands that sell pre-ground powder, which degrades in flavor, color, and nutrient content more rapidly than whole leaf alternatives. The company sources its tea from Japan's most esteemed tea-growing regions and works directly with farming partners to ensure quality and traceability. Its leaf blends are certified organic and designed to serve a range of taste preferences and use cases. The Premium blend offers a traditional flavor profile suited for straight matcha preparation, the Signature blend is full-bodied and well-suited for mixed drinks and culinary recipes, and the Latte Blend is robust enough to hold up against creamy milk bases. For enthusiasts seeking a more curated experience, Cuzen Matcha also offers a Single Origin Collection, which features matcha sourced from distinct Japanese tea-growing terroirs, designed for specialty tastings and connoisseur exploration. The company emphasizes that whole matcha leaves retain higher antioxidant levels for longer periods compared to pre-ground powder — maintaining superior nutritional integrity even after two months of storage. This positions Cuzen Matcha as both a wellness-oriented and flavor-forward brand within the premium tea and functional beverage category. The Matcha Maker device was engineered specifically for use with Cuzen's organic whole tea leaves, and its design has received broad critical acclaim and press recognition. By combining a hardware product with a recurring consumable leaf subscription model, Cuzen Matcha targets health-conscious consumers, specialty beverage enthusiasts, and modern households seeking a daily matcha ritual rooted in Japanese tradition. The brand operates in the direct-to-consumer channel and is positioned within the premium, organic, and specialty food and beverage segment of the CPG market.