Crooked

Crooked Pop is a better-for-you alcoholic beverage brand operating in the hard soda category, producing USDA Certified Organic hard sodas under the Crooked Pop product line. The company markets its beverages under the original Crooked brand identity, with the product line now operating at drinkcrookedpop.com, representing a rebranded or refined go-to-market identity. Their hard sodas are crafted with a proprietary organic alcohol base made from a distinctive blend of organic ingredients including quinoa, millet, amaranth, and cassava root — a notable differentiator in the increasingly crowded hard soda segment. This grain-and-root-based fermentation approach sets the brand apart from conventional malt-based hard sodas and appeals to health-conscious adult consumers seeking cleaner alcohol options. Each product in the Crooked Pop lineup is formulated to deliver zero sugar, less than one gram of carbohydrates, and zero gluten, making them suitable for consumers following low-carb, keto-adjacent, or gluten-free lifestyles. The beverages are sweetened with plant-based sweeteners, specifically organic stevia leaf extract, and use fruit and vegetable juice concentrates for color rather than artificial dyes. Products carry USDA Organic certification, verified by Natural Food Certifiers, and are also Kosher, Vegan, and Non-GMO — a comprehensive set of certifications that positions the brand strongly within the better-for-you and natural retail channels. Current SKUs include flavors such as Cherry Lime, offered in 8-pack formats and 19.2 oz single cans, carbonated at 4% ABV. The flavor profile emphasizes bold, fruit-forward taste with a clean finish, targeting active adult consumers looking for a refreshing, sessionable alcoholic beverage without excessive sweetness or artificial ingredients. Crooked Pop is actively distributed and available for retail purchase, with a direct-to-consumer online presence and a retail locator feature. The brand engages consumers through social media channels including Instagram, Facebook, and TikTok, and maintains an email subscriber program for product launches and promotional offers.