Crista Freeman

Crista Freeman is a fractional COO/CFO and strategic advisor specializing in helping growth-stage companies build scalable operational and financial systems. With over 15 years of executive experience, she provides part-time, flexible leadership without full-time costs. Her services include fractional COO/CFO leadership, strategic advisory, and project-based consulting. She transforms vision into operational and financial reality by optimizing workflows, eliminating bottlenecks, creating aligned teams that execute with precision, and building robust financial systems for sustainable growth. Freeman has extensive experience in business operations, supply chain management, inventory optimization, financial margin analysis, pricing strategy, marketing guidance, and team development. She has worked with notable companies including Phin & Phebes (which she co-founded and scaled to thousands of stores nationwide), Misen (where she served as COO during rapid scaling), and Parabola. Her expertise spans product launches, supply chain optimization, business software integrations, system audits, M&A preparation, and fundraise readiness. She serves leadership teams requiring seasoned expertise to navigate complex challenges, capitalize on opportunities, and drive measurable results through organizational transformation. Her approach combines strategic vision with operational execution, making her valuable for companies seeking to scale operations while maintaining financial health and team alignment.