CR8TIFY AGENCY

CR8TIFY AGENCY is a next-generation brand partnership agency specializing in strategic brand representation and authentic partnerships between brands and creators. The company offers comprehensive talent booking services including endorsements, equity deals, collections, and castings, connecting brands with celebrities, athletes, creators, and influencers across multiple industries including sports, comedy, gaming, celebrity, wellness, beauty, fashion, and music. Founded by Daniella McBride, who brings extensive experience from unscripted casting for major networks like E!, Bravo, and ABC, as well as digital influencer work with Fullscreen and celebrity brand incubation. The agency serves as a trusted partner for casting, talent booking, and securing high-impact talent partnerships, while also providing B2B growth strategies that connect marketing platforms to brands. CR8TIFY focuses on creating meaningful collaborations that drive business growth and brand expansion, offering tailored solutions including creator and business strategist services. The company has successfully executed campaigns for major brands like Pura, Morphe, and Volition, working with high-profile talent with millions of followers. Their expertise spans the full cycle of talent placement, from sourcing and consultation to deal negotiations, making them a comprehensive solution for brands seeking authentic creator partnerships in the consumer packaged goods industry and beyond.