COURSE RECORD INC.

Course Record is a functional hydration beverage brand producing zero-alcohol, performance-focused canned drinks designed for high-performers, athletes, and active professionals. The company markets its flagship product as a next-generation sports drink that combines electrolyte replenishment, calm energy, and cognitive focus in a single ready-to-drink can. Course Record positions itself as a cleaner, more effective alternative to mainstream sports and energy drinks such as Gatorade and Celsius, targeting consumers who demand performance without compromise.

The core product formulation features 1,278mg of electrolytes sourced from seven distinct electrolyte sources, delivering approximately six times the electrolyte content of Gatorade while containing only one-seventh of the sugar. The energy and focus stack includes Asian Ginseng for smooth, sustained energy without the jitters or crash commonly associated with high-caffeine energy drinks, alongside 40mg of green tea-derived caffeine paired with the amino acid L-theanine at a clinically recognized 1:2 ratio. This combination is intended to promote a state of calm, focused alertness — commonly referred to as a flow state — making the product suitable for both athletic performance and cognitively demanding professional environments.

Course Record explicitly avoids sucralose, artificial dyes, and bioengineered ingredients, appealing to a clean-label consumer segment. The brand emphasizes low sugar content and minimal caffeine relative to competing products, targeting consumers who are sensitive to stimulant-heavy formulations. Available flavors include Blue Razz and Peach, with at least three SKUs in the current product lineup.

The brand has cultivated a notable following among professional and amateur golfers, and has secured sponsorship with the NXXT Golf Tour, where it serves as the official hydration drink partner. Endorsers include Bryson Nimmer, a Korn Ferry Tour winner, Colton Casto, the World No. 1 Ranked Long Drive Champion, and Sara Winter, a competitive golfer and former Miss Canada. The product also claims adoption among healthcare professionals including nurses and surgeons in Canada, broadening its appeal beyond the sports market into high-performance professional contexts.

Course Record appears to operate with a direct-to-consumer sales model, with products available for purchase through its website. The brand has a presence in the Canadian market and targets high-achieving individuals across sports, healthcare, and other performance-driven fields. Its positioning as a functional beverage that bridges the gap between traditional sports hydration and nootropic energy drinks places it within the growing better-for-you functional beverage category within the CPG landscape.