Common Partners

Common Partners is a London-based consumer business acquisition and operating firm established in 2026, focused on acquiring and growing established consumer businesses in partnership with the founders, owners, and teams who built them. The firm deploys patient, long-term capital into profitable consumer businesses generating between £1 million and £10 million in EBITDA, with a particular focus on the health, wellness, and beauty sectors. Rather than functioning as a passive financial investor, Common Partners takes a hands-on operating role, working inside acquired businesses to drive performance, unlock latent potential, and support management teams through transitions such as founder succession or ownership changes. The firm's investment thesis centers on businesses with strong fundamentals — products with loyal customer bases, capable and committed teams, and genuine brand equity — that have unrealized upside in technology, distribution, or innovation. Common Partners describes itself as a concentrated, high-conviction operator, preferring to focus deeply on a small number of acquisitions rather than managing a broad portfolio. It does not charge management fees from businesses it does not own, aligning its financial success directly with that of the companies it partners with. The firm is led by founder Ben Taylor, an operator and entrepreneur with extensive experience in consumer brand strategy and commercial growth, who leads sourcing, due diligence, and post-acquisition operations. Common Partners explicitly targets situations where a founder or owner is approaching retirement, succession, or a desire to step back from day-to-day responsibilities, offering a considered and discreet approach to ownership transition. It works with both owners directly and through established advisors and intermediaries, positioning itself as a credible and active acquirer that moves decisively when the fit is right. The firm's operating philosophy emphasizes long-term thinking, honesty, and genuine alignment of interest between capital and management — backing existing teams rather than replacing them.