COLLIDE

Collide is an Australian functional beverage brand positioned at the intersection of performance nutrition and premium taste. The company produces a sparkling protein energy drink that combines collagen and caffeine in a zero-sugar, naturally flavoured format. Created through the collaboration of a chef and a doctor, Collide brings together culinary expertise and clinical formulation to deliver a drink designed for health-conscious consumers who prioritise focus, strength, and overall wellbeing.

Each can of Collide delivers 5,200mg of collagen — the body's most abundant structural protein — alongside 53.1mg of caffeine, formulated to support skin, hair, muscles, and connective tissue while providing a clean energy boost. The product is made with natural ingredients and contains zero sugar, offering a refreshing sparkling experience without compromise on taste or function. The brand positions itself as suitable for both men and women who lead active, demanding lifestyles.

Collide currently offers two flavours: Lemon & Lime and Pink Grapefruit and Blood Orange. Products are available in 12-pack and 24-pack configurations, sold direct-to-consumer through the brand's e-commerce platform with shipping calculated at checkout. A Sampler 12-Pack — featuring six cans of each flavour — is available as a limited release, allowing new customers to trial both offerings.

The brand's market positioning centres on the emerging 'smart drink' category, targeting consumers who seek functional benefits beyond hydration or standard energy — specifically those interested in collagen supplementation combined with moderate caffeine intake. This dual-benefit proposition differentiates Collide from traditional energy drinks and beauty-focused collagen beverages alike. The formulation is intended to serve 'thinkers that move' — a consumer archetype that values both physical performance and cognitive clarity.

Operating out of Australia, Collide accepts a range of payment methods including American Express, Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay, and Union Pay, reflecting a modern, digitally native retail approach.