Cocktail Stix

Cocktail Stix is a US-based consumer beverage brand that produces zero-sugar, zero-calorie, single-serve powdered cocktail mixer packets designed for health-conscious consumers who want bar-quality cocktail experiences without the drawbacks of traditional sugar-laden mixers. Founded by a mother-and-son team — Laurie Leahy, a Cornell Hotel School graduate and veteran caterer, and Max Leahy, a seasoned bartender with over a decade of experience across New York, Rhode Island, and California — the company spent eight years and more than 50 iterations per flavor developing its proprietary formula before bringing it to market. Each Cocktail Stix packet contains just four natural ingredients and is sweetened exclusively with monk fruit and allulose, a naturally derived sweetener sourced from figs that does not spike blood sugar and has been shown to stimulate GLP-1 hormone production. This positions the product squarely at the intersection of the better-for-you beverage trend and the low-carb, keto, and weight-management lifestyle categories. The product line currently includes four flavors: Classic Margarita, Moscow Mule, Pineapple Spritz, and Raspberry Martini. Each flavor is designed to be mixed with a consumer's spirit of choice — such as vodka, tequila, or rum — or consumed without alcohol as a mocktail, making it versatile for a wide range of occasions and dietary preferences. Products are sold in bags of 20 single-serve stix and are available through the brand's direct-to-consumer e-commerce channel with bundle pricing options. The formulation is free of artificial sweeteners, preservatives, added sugar, fat, and net carbs, and carries zero calories per serving. Cocktail Stix is certified keto-friendly and vegan, and is manufactured in the United States. The brand was developed in collaboration with a retired flavor engineer formerly employed at one of the world's largest soft drink companies, lending significant technical expertise to its flavor development process. Cocktail Stix targets adults seeking low-calorie, low-carb, or sugar-free drinking options — a demographic that has driven the explosive growth of hard seltzers and better-for-you RTD beverages — but differentiates itself by offering a powder format that allows consumers to pair the mixer with their preferred premium spirit. The product addresses a gap identified in the market: the lack of a flavorful, sugar-free mixer compatible with name-brand spirits like Grey Goose or Don Julio. With a 4.9-star rating from over 127 consumer reviews, the brand has established early traction in the direct-to-consumer space.