Co-Partnership

Co-Partnership is an award-winning specialist branding and packaging design agency focused exclusively on the drinks industry. The agency creates, innovates, renovates, and activates drinks brands to help them scale up and sell out. Their comprehensive approach combines strategic brand positioning with distinctive visual design to deliver commercial impact and cultural connection. Co-Partnership works with a diverse portfolio of clients ranging from global spirits giants to emerging craft brands, including notable names like Carlton Dry, Tanqueray, Mr Black, Bundaberg, Canadian Club, Kim Crawford, and The Prisoner Wine Co. The agency specializes in brand strategy, visual identity development, packaging design, and brand activation across multiple beverage categories including beer, wine, spirits, RTDs, and liqueurs. Their expertise spans brand repositioning for heritage brands seeking modern relevance, new brand creation for innovative products, and portfolio architecture for complex brand families. Co-Partnership's work demonstrates deep understanding of consumer behavior, retail dynamics, and category conventions across both on-premise and off-premise channels. The agency's collaborative approach involves close partnership with clients to ensure brand solutions are commercially viable and culturally resonant. Based in Surry Hills, Sydney, Australia, Co-Partnership serves clients globally while maintaining strong connections to local market insights and cultural nuances that drive brand success.