Chrome Horse Society

A modern luxury tequila brand marketing a single flagship expression, Chrome Horse Society Blanco, a platinum silver blanco made from 100% blue Weber agave and produced in Mexico's Tequila Valley in Jalisco. The liquid is triple distilled in copper-plated column stills and made with pure water, Champagne yeast and a small amount of natural vanilla; innovative toasting techniques are used on the raw agave to release herbal and floral aromatics, and the product is described as additive free. The core SKU is a 750mL bottle at 40% ABV, positioned as smooth enough to sip neat and structured enough for cocktails, with published tasting notes of citrus, white pepper and agave blossom on the nose, cooked agave, vanilla and roasted herbs on the palate, and a dry finish of lingering warmth and black peppercorn. Production is handled in partnership with Leyros Distillery in the heart of the Jalisco tequila region, which the brand credits for modern distillation technique and refined, sustainable spirits production. The brand was founded by Jack Morgan, who built it around equestrian life, fashion and travel; the name draws on Plato's allegory of the white and black horse. Competition results are a central credential: gold medals at the 2024 Tequila & Spirits Magazine Awards, the 2024 SIP Awards, the 2023 San Francisco World Spirits Competition and the 2023 Denver International Spirits Competition, plus silver at the 2024 San Francisco World Spirits Competition and from the Beverage Testing Institute in 2024. Sales run through a direct-to-consumer e-commerce storefront at $75.49 per bottle with both one-time purchase and a subscribe-and-save option at a 5% discount, free shipping on orders of two or more bottles, 2-3 business day standard delivery with expedited options, and 30-day returns on unopened bottles. The site displays a 4.9 rating across 2,400-plus reviews and supports the brand with cocktail recipes such as a Chrome Horse Margarita and an espresso martini build. Beyond the single blanco expression, no additional aged expressions, wholesale or on-premise programs, or distribution partners are disclosed on the captured page.