Chipwich

Chipwich is the original ice cream cookie sandwich brand, credited with inventing the ice cream cookie sandwich category when it launched in 1978. Relaunched in 2018 by Crave Better Foods, the brand combines premium, rich and creamy vanilla ice cream with fresh-baked cookies and real chocolate chips to deliver a multi-textured frozen treat that is simultaneously cold, creamy, chocolatey, and crunchy. The product is positioned as a nostalgic yet enduring premium frozen dessert, appealing to consumers who grew up with the brand in the 1980s as well as new generations discovering it for the first time.

The brand's history is deeply rooted in American pop culture. After its debut in New York City — famously sold from ice cream carts on the streets of Brooklyn — Chipwich was recognized by Adweek as one of the 'Hottest New Products of the Year' in 1981. Over the decades, it maintained a cultural presence through various eras of American life before going dormant around 2010. Following a period of consumer-driven demand and brand advocacy, Crave Better Foods officially relaunched The Original Chipwich in February 2018, initially distributing across eastern states before expanding availability to a broader network of retail grocery locations.

The product's formulation emphasizes real, quality ingredients — real ice cream and genuine chocolate chips — differentiating it from private-label or lower-cost frozen novelty competitors. The brand targets retail grocery channels and engages its consumer base through grassroots tactics, including a fan-driven product request program that encourages shoppers to petition their local grocery store managers to carry the product. This approach reflects a community-first go-to-market strategy designed to build regional distribution through demonstrated consumer demand.

Chipwich competes in the frozen novelty and premium ice cream sandwich segment, targeting consumers seeking indulgent, nostalgic, and quality-ingredient-forward frozen desserts. Its distribution is primarily through retail grocery, with a store locator available to help consumers find nearby stockists. The brand represents a classic American frozen treat with continued aspirations for national retail distribution.