Chikka Chikka

Chikka Chikka is a Hudson Valley, NY-based consumer packaged goods (CPG) company founded in 2024 by Arif and Sabeen, dedicated to creating innovative, healthy, and flavorful digestive snacks inspired by Indian and American traditions. The company’s flagship products are maple-roasted fennel seed mixes, which are vegan, gluten-free, and contain no refined sugar or artificial ingredients. Chikka Chikka’s mission is to provide a modern, health-focused alternative to traditional Indian mukhwas (digestive seed mixes), blending generations of digestive wisdom with a uniquely American twist—using organic maple syrup from New York and Vermont as a natural sweetener.\n\nThe company’s product line features a variety of flavors, including cardamom, cinnamon, and mint, all packaged in beautifully designed, pocket-sized, reusable tins. Each tin contains 15-20 servings, making them convenient for on-the-go snacking and sharing. Chikka Chikka’s commitment to sustainability is evident in their choice of packaging, which reduces single-use plastic waste and encourages refilling and reuse.\n\nChikka Chikka collaborates with a local nonprofit organization in the Hudson Valley for roasting and packaging, supporting the regional economy and fostering community engagement. The company’s founders, Arif (a strategic planner) and Sabeen (an architect), bring diverse professional backgrounds and a passion for food, design, and collaboration to the business. Their story began with a desire to create a healthier version of the fennel seed mixes they loved, free from excessive sugar and artificial additives.\n\nThe ingredient list is carefully curated for both flavor and health benefits. Fennel seeds from India are naturally sweet and aid digestion; coriander seeds add crunch and antioxidants; cardamom and cinnamon provide anti-inflammatory properties and unique flavors; peppermint from Oregon supports digestion; beet root and blue spirulina are used for natural color and added nutrients. All products are free from artificial colors, flavors, pesticides, and refined sugar.\n\nChikka Chikka’s snacks are designed to support both digestive and oral health, making them a functional food choice for health-conscious consumers. The company has gained recognition in the specialty food industry, exhibiting at events like the Summer Fancy Food Show and being featured by industry publications such as Nosh. Notable clients and partners include Chai Pani, Spicewalla, and Brilliant Pine Apothecary, who have praised the products for their taste and health benefits.\n\nDistribution channels include the company’s direct-to-consumer website (https://chikkachikka.com) and select specialty retailers, such as Pitch Pine Outfitters in Gardiner, NY. Chikka Chikka is active on social media, particularly Instagram (@eat_chikka_chikka), where they engage with customers and share their story, product updates, and community involvement.\n\nThe company’s values center on health, sustainability, and community. By using high-quality, plant-based ingredients and eco-friendly packaging, Chikka Chikka aims to make a positive impact on both consumers and the environment. Their products cater to a wide range of dietary preferences, including vegan and gluten-free diets, and are suitable for anyone seeking a delicious, natural way to support digestive and oral health.\n\nIn summary, Chikka Chikka stands out in the CPG space for its innovative approach to traditional digestive snacks, commitment to quality and sustainability, and strong community ties. The company continues to grow its presence in the specialty food market, offering a unique, health-forward product that resonates with modern consumers.\n\nKeywords: Chikka Chikka, digestive snacks, fennel seed, maple-roasted, vegan, gluten-free, no refined sugar, reusable tins, Hudson Valley, CPG, specialty food, oral health, gut health, sustainable packaging, community, Indian-American, plant-based, functional food, direct-to-consumer, retail distribution, Summer Fancy Food Show, Nosh, Chai Pani, Spicewalla, Brilliant Pine Apothecary, Pitch Pine Outfitters, Instagram, health-conscious, eco-friendly, natural ingredients, anti-inflammatory, antioxidants, American twist, mukhwas, Ayurveda, healthy habits, food innovation, New York, Vermont, nonprofit collaboration, founders Arif and Sabeen, 2024.\n\nYear founded: 2024\nIndustries served: CPG, specialty food, health and wellness, retail, e-commerce\nNotable clients: Chai Pani, Spicewalla, Brilliant Pine Apothecary\nBrands: Chikka Chikka\nDistribution: Online, select retailers\nLocation: Hudson Valley, NY\nFounders: Arif and Sabeen\nSocial: Instagram (@eat_chikka_chikka)\n\nFor more information, visit https://chikkachikka.com.