Charm Tonic

Charm Social Tonic is a beverage brand producing non-alcoholic, adaptogen-infused seltzer drinks designed as a healthier alternative to alcohol. Founded by Della Daml and Josie Miller, two co-founders who met as students at the University of Minnesota, the company was built on the premise that consumers should be able to enjoy the social and relaxing benefits of drinking without the negative health consequences associated with alcohol. The brand targets health-conscious consumers, particularly younger generations who are participating in the broader cultural shift away from alcohol consumption — a trend reflected in data showing US alcohol consumption at its lowest point in 90 years. Charm Social Tonic's flagship product is a light, seltzer-style beverage infused with a proprietary blend of adaptogens — herbal supplements known for their stress-reducing and mood-boosting properties. The formulation incorporates real fruit juice and natural extracts, keeping calorie and sugar content low. The drinks are sweetened with agave and monk fruit, avoiding refined sugars and artificial sweeteners. The light, seltzer-like mouthfeel is designed to closely mimic the experience of drinking a conventional carbonated alcoholic beverage, making it an approachable option for those seeking non-alcoholic alternatives in social settings. The company is actively expanding its product line, with new flavors in development and a waitlist program in place to engage early adopters. Charm Social Tonic positions itself within the fast-growing non-alcoholic and functional beverage segment, competing in a space that includes adaptogenic drinks, mocktails, and wellness-oriented sparkling beverages. The brand's origin story — rooted in a college student project — gives it an authentic, mission-driven identity that resonates with millennial and Gen Z consumers prioritizing wellness without sacrificing social experiences.