Cedar Valley Selections

Cedar Valley Selections is a Canadian food manufacturer specializing in authentic style pita chips made with 100% coconut oil. Founded as a high school project by Ameen Fadel and his mother, the company draws inspiration from their Lebanese heritage in the Beqaa Valley. After receiving a $3,000 grant, they began producing homemade pita chips in their home kitchen, eventually expanding to a 12,000 square-foot production facility in Windsor, Ontario. Cedar Valley Selections' all-natural pita chips are now available in over 1,300 grocery stores across Canada, including major retailers such as Whole Foods and Sobeys. The company is known for its commitment to quality, using simple, clean ingredients and coconut oil for a unique flavor and texture. Their product line features four main flavors: Sea Salt, Garlic Herb, Classic Spice, and Cinnamon Sugar, as well as variety packs. Cedar Valley Selections has received significant recognition, including a $100,000 Canada Post contest win and a feature on Dragon's Den, where they secured a $1,000,000 investment. The company emphasizes family values, heritage, and a mission to bring better-for-you snacks to Canadian families. Their products are praised for their light, crispy texture and are often paired with dips like hummus. Cedar Valley Selections also engages in community outreach, offering in-store tastings and maintaining an active presence on social media. The company continues to innovate in the snack food industry, focusing on expanding its distribution and product offerings.