Catamaran

Catamaran is a strategic communications agency founded in January 2026, evolving from the 20-person PR practice inside its sister creative agency, Confidant, which originally launched in 2015. The agency specializes in earned-first communications programs designed to help brands build attention, trust, and brand affinity in today's fragmented, always-on media landscape. Catamaran serves clients across technology, food and beverage, e-commerce, and travel sectors, offering a full suite of public relations, creative, and strategic advisory services.

The agency operates on an embedded model, placing small teams of experienced communications professionals directly alongside client in-house teams. This approach reduces handoffs, increases contextual understanding, and improves speed and accountability. Unlike traditional agency structures, Catamaran does not employ entry-level staff — every team member brings a minimum of five years of agency experience working with large brands, ensuring high strategic rigor and sound judgment from day one.

Catamaran's core service offering is organized into four pillars. The first, Daily Navigation, covers always-on consumer and corporate storytelling, leveraging AI-powered efficiencies to maintain clarity and consistency across a fast-moving media environment. The second, Earned-First Ideas and Moments, encompasses campaign development, creative concepting, brand partnerships, experiential stunts, and events designed to generate attention and credibility even in the absence of traditional news hooks. The third pillar, Insights and Trends, focuses on uncovering narratives from data, research, consumer behavior, and cultural patterns to position client brands as authoritative voices on emerging issues.

On the public relations side, the agency provides always-on media relations, newsjacking, thought leadership, executive visibility programs, product reviews, affiliate and performance PR, community relations, employee communications, purpose and CSR communications, and events and awards management. Its earned-first creative capabilities include campaign strategy and development, creative concepting and production, and content creation across formats such as videos, infographics, and fact sheets. Influence and collaboration services cover creator gifting and engagement, creator and partner sourcing and contracting, paid amplification strategy, and measurement and optimization.

Strategic advisory services include C-suite counsel, high-stakes problem solving, narrative development, brand and corporate positioning, crisis and issues management, message testing, media training, and media intelligence and research. The agency positions itself as a versatile, AI-savvy communications partner capable of delivering integrated programs aligned to culture, business objectives, and measurable real-world outcomes.