Cali Beverages, Corp.

VACALI is a premium ready-to-drink (RTD) sparkling vodka brand positioned in the better-for-you, flavored alcohol beverage segment. The brand differentiates itself by formulating its sparkling vodka with real fruit juice rather than the white grape juice concentrates commonly used by competing products. This commitment to authentic ingredients results in a product that delivers a pronounced fruit aroma upon opening and a full-flavored taste profile throughout consumption. VACALI's sparkling vodka is packaged in cans and is designed to compete directly in the fast-growing hard seltzer and flavored vodka seltzer categories. Each can contains 110 calories, a positioning point the brand uses to emphasize that delivering real flavor does not require sacrificing on caloric content. The brand notably avoids the use of sodium citrate, a common additive in the RTD category, which the company believes further elevates the clean, refreshing character of its liquid. VACALI also incorporates experiential marketing elements into its packaging strategy, including unexpected discoveries and Golden Ticket moments hidden inside select 8-pack configurations, designed to drive word-of-mouth and social sharing among consumers. The brand's identity is anchored in a lifestyle narrative centered on outdoor recreation, warmth, and social connection — summarized by its 'Fun In The Sun' positioning that spans coastal beach settings to mountain environments. The brand describes its mission as sourcing only the finest ingredients to create the most refreshing and flavorful sparkling vodka on the market. Consumer testimonials highlight strong sensory impressions from the first crack of the can, suggesting the brand has prioritized aroma as a key point of differentiation in a crowded RTD landscape. VACALI is positioned as an emerging breakout brand in the premium RTD spirits segment, targeting adult consumers who are unwilling to compromise between great taste and a lighter-calorie alcoholic beverage. The product is marketed under the tagline 'Vodka With California Infusion,' reinforcing its West Coast-inspired identity and premium ingredient sourcing.