Caboodle Services

Caboodle is a cloud-based SaaS platform designed specifically for natural product consumer packaged goods (CPG) sales teams. The platform provides an integrated workspace that streamlines sales tracking, trade promotion management, analytics, and document management, eliminating the need for multiple spreadsheets and disconnected tools. Caboodle enables CPG brands to connect product and pricing information with retailers and distributors, manage trade spend, and analyze promotional ROI to maximize profitability. The solution offers enhanced reporting and analytics, including KPI visualizations for distributor and syndicated sales data, and pre-loaded category review schedules for key accounts. Collaboration features allow teams, including brokers, to communicate effectively, align on strategy, and share documents securely. Notable clients include Yin Yang Naturals Brands. Caboodle is built by industry veterans who understand the unique challenges of natural food brands and brokers, offering affordable, scalable solutions for brands at all stages of growth. The platform supports activity tracking, retailer APLs, unlimited storage, user-level permissions, and dedicated onboarding, making it a comprehensive hub for CPG sales management. Industries served include natural product brands, brokers, retailers, distributors, and sales teams in the food and beverage sector.