Boop x Protein

Boop Protein is a direct-to-consumer functional beverage brand specializing in ready-to-drink protein shots designed for convenience, portability, and clean nutrition. Founded by Kim, a consumer who personally experienced the challenges of meeting daily protein goals while on GLP-1 medication, the brand was built around a specific unmet need: a light, fast, and enjoyable way to consume high-quality protein without the heaviness of traditional shakes or bars. The company produces a 3-ounce liquid protein shot format that delivers 15 grams of clear whey protein isolate per bottle at just 70 calories, with zero sugar and zero fat. The compact shot format is TSA-approved and designed for on-the-go consumption — no blender, no mixing, and no preparation required. Boop Protein currently offers three flavors: Fruit Punch (with 100mg green tea caffeine for an energy boost), Red Berry, and Clementine. Each flavor contains whey protein isolate as the primary protein source, Acetyl L-Carnitine, and a B-vitamin complex including Niacinamide (B3), Pyridoxine Hydrochloride (B6), and Methylcobalamin (B12). The formulas are sugar-free, fat-free, and gluten-free, sweetened with sucralose. All products contain milk allergens due to the whey protein isolate base. The brand positions its shots as suitable for multiple consumption occasions including morning protein intake, pre- and post-workout nutrition, and afternoon energy management — particularly for individuals who may have reduced appetite or difficulty consuming larger-volume protein products. The target consumer skews toward health-conscious individuals, those managing weight, and people on appetite-suppressing medications such as GLP-1 agonists who require efficient, low-volume protein delivery. Products are sold in six-bottle packs at a retail price of $27.99. The brand's tone and identity are designed to be approachable, fun, and female-friendly, with a strong founder-led narrative. Boop Protein competes in the growing functional shot and protein supplement segment of the beverage market, differentiating through its micro-format, clean label positioning, and targeted appeal to an underserved GLP-1 user demographic.