BODi

BODi (formerly Beachbody) is a U.S.-based health, fitness, and nutrition company headquartered in El Segundo, California, distributed nationally by Beachbody, LLC. The company develops and markets a comprehensive portfolio of performance supplements, nutritional products, and digital fitness programs targeting active consumers, fitness enthusiasts, and those pursuing structured workout regimens. BODi is best known as the creator of P90X, widely recognized as the best-selling extreme fitness program of all time, with cumulative sales reaching into the billions of dollars over the program's history.

The company's supplement lineup is sold under the P90X brand umbrella and includes energy drinks, pre-workout formulas, protein powders, creatine, hydration sticks, and energy sticks. The P90X Energy Drink, one of its flagship consumer products, is a canned energy beverage available in multiple flavors including Tropical Mango, Strawberry Watermelon, Cherry Limeade, and Blue Raspberry. The formulation is zero sugar, gluten-free, vegan, and free of artificial colors, and is third-party tested for quality assurance. Key functional ingredients include 200mg of natural caffeine, 150mg of proprietary ATP-X™ for cellular energy support, L-Theanine for sustained focus, L-Citrulline, Taurine, L-Tyrosine, Alpha GPC, B Vitamins, and electrolytes — positioning it as a multi-dimensional performance beverage rather than a simple stimulant product.

Beyond energy drinks, BODi's supplement range includes whey protein, pre-workout products, and hydration solutions, all co-branded with the P90X franchise. The company also markets Shakeology, a meal-replacement and superfood shake product with its own subscriber base. Products are sold direct-to-consumer through the BODi.com platform, supported by a subscription model, affiliate program, and a broad digital fitness content ecosystem accessible via streaming platforms including Apple TV, Roku, Chromecast, and Android devices.

BODi targets both individual fitness consumers and affiliate resellers, offering a referral and earnings program for brand advocates. The company backs its products with a 31-day money-back guarantee and distributes exclusively within the United States. Its product development philosophy emphasizes performance-driven formulations, clean-label ingredient standards, and alignment with structured fitness programming — differentiating it from general wellness brands by tying supplementation directly to workout performance outcomes.