BODi

BODi is a health and wellness company that markets and sells nutritional supplements and fitness programs directly to consumers. The company is best known for its flagship product, Shakeology, a daily nutrition shake that combines protein, superfoods, prebiotics, probiotics, digestive enzymes, vitamins, and minerals in a single serving. Shakeology is available in both whey and vegan protein formulations across multiple flavors including Chocolate, Vanilla, Tropical Strawberry, Café Latte, Cookies & Creamy, and Cinnamon Roll, and is sold in 7, 14, and 30-serving sizes. The product line is positioned as a comprehensive nutritional solution that consolidates the benefits of multiple standalone supplements — including protein powders, probiotic capsules, greens powders, and fiber supplements — into one convenient shake format. Shakeology is formulated with 0g added sugar, contains no gluten, no soy protein, no artificial colors, and no artificial sweeteners, and is certified pesticide free. Beyond Shakeology, BODi offers a broader portfolio of supplements and wellness products, including pre-workout and post-workout formulas under the Energize and Recover brand lines, collagen peptides, gut health supplements, greens boosts, and multi-day cleanse and reset programs. The company also sells fitness equipment and digital fitness programs, marketing itself as a holistic fitness and nutrition ecosystem. BODi operates an affiliate and coach network, allowing independent distributors to sell products and earn commissions, which has historically been central to its go-to-market strategy. Products are sold through the company's direct-to-consumer e-commerce platform, with subscription options available for recurring deliveries. The brand has accumulated a large base of long-term customers, with consumer reviews citing sustained use of five or more years as common. BODi targets active consumers seeking convenient, nutrient-dense supplementation to complement structured fitness routines, as well as individuals managing specific dietary needs such as post-bariatric nutrition. The company supports HSA/FSA payment for eligible products and backs purchases with a 31-day money-back guarantee.