Boba POPS

A direct-to-consumer beverage brand producing alcohol-infused popping boba for the adult ready-to-drink and cocktail-mixer category. The core product line is a range of liquid-filled popping boba pearls sold in 21-and-over channels, offered in eight flavors: blueberry, strawberry, raspberry, peach, lychee, margarita style, pina colada style and espresso, each retailing at $29.99. A Mini Sampler Pack of six 50 mL boba minis is also sold at $23.99, positioned as a trial format that lets buyers sample the most popular alcohol-infused flavors in single-serve portions; the minis can be consumed straight from the cup or added to a mixer. The brand markets the product as a spirits-adjacent novelty mixer, with usage instructions built around adding the pearls to ice, lemonade, seltzer or another drink for a flavor-burst finish. Merchandising emphasizes responsible consumption, with an age gate requiring visitors to confirm they are 21 or older and repeated 'please POP responsibly' messaging throughout the site. Distribution combines an owned e-commerce storefront shipping within two to three business days with retail placement supported by a Boba Locator / Boba Finder tool for finding stock in stores, plus a distributor program for trade partners. Supporting content includes recipes, an FAQ, nutrition information, a blog and a branded merchandise line, along with a 'POP-Stars' ambassador or influencer program. The trademarked Boba POPS name is used across the product range.