Boar's Head Provision Company
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About
Boar's Head is America's leading premium deli meat and cheese brand, founded in 1905 in the New York City area by Frank Brunckhorst, who was driven by a commitment to produce higher-quality cured meats than what was available at the time. Over more than a century of operation, the company has grown from a single ham product into a portfolio of over 500 delicatessen items, distributed nationwide through a network of independently owned and operated local purveyors, as well as major retail chains and specialty food stores spanning from New England to Key West to San Diego.
The company's product lineup covers a broad spectrum of deli categories, including turkey, ham, beef, chicken, bologna and terrines, premium and specialty cheeses, charcuterie and other delicacies, hummus, dips and spreads, franks, sausages, bacon, olives, pickles, condiments, and pre-sliced meats and cheeses. Specialty collections include All Natural, Bold, Breakfast, Grilling, Hummus, and Snacking lines, reflecting the brand's effort to address diverse consumer need states across the deli channel.
Boar's Head positions itself firmly in the premium tier of the deli segment, differentiating through artisan production methods that include hand-trimming meats, hand-applying spices, and utilizing master cheesemakers. The company uses whole cuts of premium beef, pork, and poultry and sources spices from around the globe. It explicitly avoids the use of parts, by-products, fillers, artificial flavors, or artificial colors in its products. Time-honored recipes and traditional craftsmanship are central to its manufacturing philosophy.
As a fifth-generation family business, Boar's Head maintains a strong emphasis on brand integrity and consistent quality standards across its entire product range. Any product that does not meet the company's internal quality benchmarks is not permitted to carry the Boar's Head name. This uncompromising approach to quality has made the brand a staple in delicatessens and premium grocery retailers throughout the United States.
Recent product innovation includes the introduction of The Fryer's™ Turkey Breast, a product designed to deliver indulgent fried flavor with low-fat, high-protein nutritional credentials — offering 1 gram of fat and 13 grams of protein per 2-ounce serving. This launch reflects the company's ability to innovate within the deli category while maintaining its core quality standards.
Boar's Head serves retail consumers through deli counters in independent and chain grocery environments and is a key supplier partner to delicatessens and specialty food retailers that prioritize quality sourcing. The brand also maintains community involvement through partnerships with hunger relief organizations and various charitable and health affiliations across the country.
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