BlueCheck

BlueCheck is an age verification technology company founded in 2014 and headquartered in Austin, Texas. Employee-owned and founder-led, the company focuses exclusively on age verification solutions and has processed tens of millions of verifications since its inception. With a team of 25 or more members worldwide, BlueCheck serves e-commerce merchants and online platforms that sell age-restricted products, providing a suite of tools designed to confirm customer age at checkout or during account creation without disrupting the purchasing experience.

The company's core offering centers on passive, background age verification using name and address record matching, achieving a name-and-address match rate of 96% or higher. This approach allows the majority of customers to complete a purchase or sign up for an account without any additional friction. When a background record check cannot confirm age, BlueCheck offers escalating fallback methods including last four digits of an SSN, mobile phone verification via SMS confirmation code, and photo ID review.

BlueCheck integrates with e-commerce platforms such as Shopify — where it offers a 14-day app trial — and provides a REST API for merchants and platforms that want to embed verification directly into their own applications. Merchants can configure age thresholds (such as 18+ or 21+), apply product-specific or regional rules, and brand the verification experience to match their storefront. Verification outcomes — whether verified, unresolved, or below-age — are stored alongside the customer or order record, giving fulfillment and compliance teams a clear, auditable trail that includes the verification method used and the timestamp of the check.

A distinguishing feature of BlueCheck's service is its human-in-the-loop approach for photo ID checks. Trained human reviewers handle blurry IDs and edge cases rather than relying solely on automated rejection, reducing false negatives and improving the customer experience. The company also provides 24/7 live support for both merchants and their customers when a verification requires assistance.

BlueCheck holds SOC 2 and ISO 27001 certifications, underscoring its commitment to data security and regulatory compliance. The company's CEO, Alex Zeig, serves on the board of the Age Verification Providers Association (AVPA). BlueCheck's client base spans industries that require age-gated commerce, including cannabis, alcohol, tobacco, and other regulated consumer goods categories. International verification is available, with coverage varying by market and record availability.