Bigfoot Finance

Bigfoot Finance is a boutique accounting and financial services firm based in Charlotte, NC, specializing exclusively in inventory-based consumer brands and CPG (Consumer Packaged Goods) companies. Founded and operated by Wes Steenburgh, the firm serves direct-to-consumer brands, beverage companies, and consumer product businesses operating across multiple sales channels including Shopify, Amazon, wholesale, and retail. Unlike general-purpose accounting firms, Bigfoot Finance is purpose-built around the specific financial complexity that inventory-heavy consumer brands face: COGS reconciliation, multi-channel payout matching, deduction management, and cash flow timing.

The firm's core offering is a fully managed finance function that replaces or supplements an in-house finance team. Clients receive a single point of contact who handles bookkeeping, financial reporting, data infrastructure, and strategic financial insight. QuickBooks Online serves as the system of record, with integrations connecting Shopify, Amazon, 3PL platforms, Bill.com, and payroll systems into a unified, reconciled data warehouse and reporting dashboard. This architecture is designed to solve a recurring problem the firm identifies across nearly every client engagement: financial data that looks organized on the surface but does not tie back to the underlying books, leaving operators unable to trust their own numbers.

Bigfoot Finance addresses four commonly recurring issues in CPG books: incorrectly booked COGS without reconciliation to actual inventory movement, inconsistent posting of Shopify and Amazon payouts causing cash discrepancies, blended channel reporting that obscures which sales channels are actually profitable, and dashboard outputs that are disconnected from the general ledger. By resolving these structural issues, the firm provides clients with clean monthly closes, channel-level margin visibility, and proactive flagging of financial problems before they become costly.

Monthly deliverables include a closed QuickBooks file reconciled by the 10th of each month, a financial reporting package covering cash position, margin by channel, and notable changes from the prior period, and direct communication with the accountant managing the account. For brands between $1M and $3M in revenue, services expand to include budgeting and rolling forecasts. For brands above $3M — or smaller brands carrying significant inventory — the engagement includes cash planning and detailed channel-level margin analysis. One-time project work such as book cleanups, financial model builds, custom dashboards, and SBA loan package preparation is also available on a fixed-fee basis.

The firm's value proposition is positioned around trust, continuity, and CPG-specific expertise. Clients work directly with one accountant rather than being handed off to junior staff, and the firm commits to next-business-day response times. Bigfoot Finance is best suited for consumer brands selling through Shopify and Amazon, operating wholesale or retail distribution, and managing third-party logistics relationships.