BHAKTA
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BHAKTA Spirits is a luxury craft spirits company founded by Raj Peter Bhakta, the entrepreneur who also founded WhistlePig Whiskey and is credited with building the luxury rye whiskey category. Established in 2020 following the chance discovery of an historic cache of centuries-old Armagnac in Condom, France, BHAKTA Spirits positions itself as the world's preeminent House of Vintages, offering a curated portfolio of limited-release vintage spirits sourced from across continents and centuries. The company's founding story traces back to Bhakta's acquisition of a remarkable cellar of ancient Armagnac dating as far back as 1868, setting the stage for a brand built entirely around rarity, age, and provenance. BHAKTA Spirits offers an exclusive portfolio encompassing vintage whiskeys, brandies, rums, and Armagnac, with flagship products such as the BHAKTA 1928 and the BHAKTA 2014 Bourbon. The BHAKTA 2014 Bourbon exemplifies the brand's cross-continental approach, combining a 99% corn American bourbon with a 125-day secondary cask finish in French Oak barrels previously used to age BHAKTA's acclaimed 1973 Armagnac vintage. Released at cask strength and nine years of age, the expression is limited to 1,500 cases, underscoring the brand's commitment to scarcity and collectibility. The company is guided by four founding pillars: Rare, Exquisite, Value, and Purpose. These principles drive its acquisition strategy, which focuses on overlooked and undervalued spirits assets with latent quality and appreciation potential. BHAKTA frames its vintage spirits not only as luxury consumables but as appreciating assets, appealing to collectors and investors as much as connoisseurs. The brand's physical home is BHAKTA-Griswold, an experiential spirits destination located on the former campus of Green Mountain College in Poultney, Vermont. This campus serves as the global headquarters for BHAKTA Spirits and offers a unique, immersive spirits experience, representing one of the first destinations of its kind in the industry. Products are available through direct-to-consumer online sales as well as through local retail distribution across the United States, positioning the brand for both national reach and premium on-premise visibility.
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