Between Us Agency

Between Us is a boutique brand strategy and communications agency founded by Jackson Tilley and Melissa Rubenstein, two marketing veterans with a combined 20-plus years of experience in brand building, entertainment marketing, and public relations. The firm specializes in helping founders and consumer brands break through cluttered markets by leveraging cultural relevance, media strategy, and high-impact partnerships. The agency's client roster is heavily weighted toward health and wellness brands, a reflection of the founders' personal immersion in the wellness space and their deep understanding of the cultural movements shaping it. Between Us positions itself as a full-service strategic partner for brands seeking to define and amplify their narrative across media, entertainment, and consumer touchpoints. Jackson Tilley brings a decade of experience leading entertainment marketing, talent strategy, and brand expansion at venture-backed companies including Seed, Noom, Hulu, PICTURESTART, and The Vets. His expertise lies at the intersection of pop culture, media, and technology, making him a sought-after resource for founders aiming to embed their brands into cultural conversations. Under his guidance, clients have secured representation with major talent agencies like CAA, sold television series and podcasts to platforms including Paramount and Amazon, and closed seven-figure book deals with publishers such as Simon and Schuster. Melissa Rubenstein contributes more than ten years of communications, brand strategy, and storytelling experience, having worked with generation-defining consumer brands including Warby Parker, Reformation, SPANX, Outdoor Voices, and Noom. Her focus is on narrative development — shaping a brand's voice, tone, and consumer interaction framework so it stands out in highly competitive industries. Her clients have earned placements in outlets such as How I Built This, Inc., The New Yorker, and TODAY, and she has helped numerous founders build personal brands that achieve cultural mass. Between Us offers an end-to-end engagement model that begins with a discovery process designed to understand each client's unique goals and differentiators. The agency then crafts a tailored scope of work, conducts in-depth brand interviews described as brand therapy, and develops bespoke strategies aligned to key milestones. Services span launch strategy, media relations, publicity campaigns, influencer and celebrity or creator partnerships, thought leadership, commercial endorsements, spokesperson strategy, brand positioning, executive visibility, and branded entertainment. The agency prides itself on a highly personalized approach, treating each client as a singular priority from the first discovery call through collaborative execution.