Beanies

Beanies Snacks is a better-for-you snack brand founded by Nancy Kim, a Registered Dietitian, Nutrition Coach, and Holistic Lifestyle Coach with over 25 years of experience in health and wellness. The company is female-founded and minority-owned, reflecting a commitment to bringing diverse, health-conscious perspectives to the snack food market. Operating under the legal entity Beanies LLC, the brand was created with a clear mission: to produce great-tasting snacks that deliver genuine nutritional benefits without compromising on flavor or texture. Beanies positions itself at the intersection of indulgence and nutrition, targeting active, health-conscious consumers who want snacks that support their lifestyle rather than undermine it. The company's flagship product is crunchy coated black soybeans, available in a sea salt flavor. These snacks are crafted to deliver complete plant-based protein and gut-friendly fiber in every serving, with each one-ounce package providing 8 grams of protein and 3 grams of fiber. The soybeans are coated and cooked using avocado oil, chosen for its favorable fatty acid profile and clean ingredient positioning. Products are gluten-free, non-GMO, vegan, and contain no fillers or preservatives, making them suitable for a wide range of dietary needs and preferences. The brand emphasizes clean ingredient standards throughout its product line, distinguishing itself from conventional snack options through nutritional density and ingredient transparency. Beanies markets directly to consumers through its e-commerce platform, offering free U.S. shipping on orders over a minimum threshold and a 30-day return policy, with same-day dispatch available for orders placed before noon. The brand curates its product range to appeal to consumers seeking crunchy, savory, or unique snack experiences without sacrificing health standards. With its dietitian-founded origins and focus on plant protein, fiber, and clean formulation, Beanies Snacks targets the growing segment of health-forward CPG snack consumers looking for functional, nutrient-dense alternatives to conventional snack foods.