BackToBack

Back To Back VC is a venture capital firm specializing in consumer packaged goods (CPG) investments, founded by Max Baumann, a seasoned entrepreneur and CPG investor. The firm combines cutting-edge artificial intelligence with world-class operator experience to identify, invest in, and scale tomorrow's consumer titans. Their proprietary AI model analyzes 20 factors including historical market performance, founder archetypes, capital efficiency benchmarks, retail velocity trajectories, and real-time category signals to produce 5 proprietary indicators that predict a company's potential to dominate its category. Unlike traditional venture firms, Back To Back is not bound by fund cycles or forced deployment, focusing exclusively on entrepreneurs they believe can own their category. The firm provides portfolio companies with exclusive access to a full-stack growth engine including retail sales acceleration, national account access, distribution and promo execution, and elite DTC growth strategy. Their investment portfolio includes notable brands such as Nebia, Aisle, 8 Sleep, Happiest Baby, and SpaceX. Based in Brentwood, Los Angeles, California, the firm targets companies building category-leading consumer brands with a focus on speed, defensibility, and margin optimization.