AWDirect
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About
Bronco Wine Co. is one of the largest privately held wine companies in the United States, founded on December 27, 1973, by brothers Fred T. and Joseph S. Franzia alongside their first cousin, John G. Franzia — descendants of the storied Franzia winemaking family with roots dating back to 1893. Headquartered in California's San Joaquin Valley, the company has grown over five decades into a fully vertically integrated wine enterprise, managing operations from vineyard cultivation through production, packaging, distribution, and export. As the largest privately held vineyard holder in the United States, the company oversees wine grape and almond farming operations across the San Joaquin and Coastal Regions of California through its agricultural services division, WC Ag Services, which employs CCOF Organic Farming qualified practices and sustainable farming methodologies. The company's portfolio spans multiple appellations across the western United States, Europe, and South America, offering wines across a broad range of price points and styles designed to deliver quality and value to a diverse global customer base. Bronco Wine Co. offers comprehensive co-packing services tailored to meet a wide variety of customer requirements, including the supply of materials and wine. Its production facilities are CCOF approved, ISO 9001:2015 certified, and HACCP compliant, reflecting a strong commitment to food safety and quality management. The company's packaging capabilities extend to glass bottles, aluminum cans, bag-in-box formats, and bulk wine in flexibags and tankers, enabling flexible solutions for both domestic and international customers. Through its logistics subsidiary, Bivio Transport and Logistics Company, founded in 2015, Bronco Wine Co. provides third-party logistics services including delivery, tanker transport, freight forwarding, drayage, and warehousing throughout the United States. Its Classic Wines and Spirits of California division serves as a premier distributor of wine and spirits to on- and off-premise accounts throughout California, while the company's National Sales Division supports distribution trade partners across 49 states. Bronco Wine Co. is also active in both wine importation — sourcing distinctive bulk wines and case goods from international origins — and exportation of premium California wines to global markets. With over 30 years of deep industry expertise and a family ownership structure that has sustained consistent growth and innovation, Bronco Wine Co. remains a dominant force in the U.S. wine industry, offering end-to-end capabilities that few competitors can match.
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