Avenue 8 Cocktails

Avenue 8 is a super-premium, spirit-based canned cocktail brand positioned at the intersection of sophistication, clean ingredients, and modern luxury. Founded by women and designed with a female consumer in mind, the brand produces lightly sparkling ready-to-drink (RTD) cocktails made with premium spirits, real organic ingredients, and absolutely no artificial sweeteners, preservatives, or colors. The product lineup currently includes three distinct SKUs: Lightly Sparkling Pear & Ginger with Vodka, Lightly Sparkling Strawberry Lemonade with Vodka, and Lightly Sparkling Blood Orange & Yuzu with 100% Agave Spirit. Each cocktail is packaged in a 12 fl. oz. can, sold in 4-can packs at a retail price of $24.99, and carries an 8% ABV — effectively delivering the equivalent of two standard cocktails per can. The brand targets adult consumers who prioritize ingredient transparency, clean-label products, and elevated drinking experiences without sacrificing convenience. Avenue 8 differentiates itself in the increasingly competitive RTD alcohol category through its commitment to organic sourcing, transparent labeling that lists every ingredient on-pack, and a brand identity rooted in empowerment and authenticity. Flavor profiles are crafted to reflect modern, cosmopolitan taste preferences — drawing on globally inspired citrus profiles such as yuzu and blood orange alongside more familiar combinations like strawberry lemonade and pear-ginger. The brand's tagline, "Sipping Chic," reinforces its positioning as a lifestyle product rather than a commodity beverage. Products are available for direct-to-consumer purchase online, with shipping restrictions in select U.S. states including Alabama, Alaska, Arkansas, Hawaii, Michigan, Mississippi, Oklahoma, Tennessee, and Utah. Avenue 8 represents a growing segment within the premium RTD cocktail market that blends clean-label values with aspirational branding, appealing to health-conscious consumers who still want indulgence and quality in their alcoholic beverages.