Athletic Greens

AG1, marketed under the Athletic Greens brand, is a direct-to-consumer health and nutrition company best known for its flagship all-in-one daily greens powder supplement. The company's core product, AG1 Next Gen, is a comprehensive nutritional drink formulated with over 75 ingredients spanning vitamins and minerals, prebiotics and probiotics, stress adaptogens, antioxidants, superfoods, and functional mushrooms. The product is designed to address common nutrient gaps in modern diets, supporting energy production, gut health, immune function, and stress resilience through a single daily serving mixed with water.

AG1 targets health-conscious consumers including fitness enthusiasts, busy professionals, athletes, and individuals seeking convenient, comprehensive nutritional supplementation. The formula underwent a research-backed update in January 2025, with the current AG1 Next Gen formulation supported by four randomized, placebo-controlled clinical trials demonstrating statistically significant improvements in closing common nutrient gaps across diverse participant populations.

Key functional ingredient categories in the AG1 formulation include B-complex vitamins and vitamin B12 for energy metabolism, probiotic and prebiotic blends featuring apple and inulin for gut microbiome support, adaptogenic botanicals such as rhodiola and licorice root for stress management, antioxidant compounds including citrus bioflavonoids, and superfood and mushroom complexes such as spirulina and reishi. This multi-layered formulation positions AG1 as a consolidation product, replacing the need for multiple separate supplements including multivitamins, greens powders, probiotic supplements, adaptogens, and immune support products.

The company sells primarily through a direct subscription model, offering monthly pouches, canisters, scoops, shakers, and travel-ready single-serving packs. First-time subscribers receive bundled accessories. AG1 backs its product with a 90-day money-back guarantee and offers members-only perks including discounts and exclusive access.

AG1 has cultivated a strong brand presence through partnerships with high-profile figures including neuroscientist Dr. Andrew Huberman, actor Hugh Jackman, Olympic gold medalist Allyson Felix, and various professional athletes. The brand reports over 50,000 verified five-star reviews across its product line. AG1 is positioned in the premium supplement market, emphasizing clinical credibility, ingredient transparency, and convenience as its primary differentiators.