As ever

As ever is a contemporary consumer packaged goods (CPG) brand founded in 2025 by Meghan, Duchess of Sussex. The company was born from Meghan’s passion for cooking, entertaining, and creating memorable experiences at home. As ever’s mission is to bring surprise and delight to everyday life through a curated collection of high-quality food and beverage products. \n\nCompany Overview:\nAs ever operates as a direct-to-consumer (DTC) lifestyle brand, offering a range of artisanal products that reflect Meghan’s personal taste and commitment to quality. The brand’s ethos centers on elevating daily rituals and making gourmet experiences accessible to a broad audience. As ever’s product line is inspired by Meghan’s own kitchen experiments and her desire to share the joy of home-cooked meals and thoughtful entertaining with others. \n\nKey Products and Services:\nThe As ever collection features a variety of premium food and beverage items, including:\n- Crepe Mix: A signature product designed for easy preparation of classic French-style crepes at home. The mix is crafted with high-quality ingredients and is suitable for both sweet and savory applications.\n- Shortbread Cookie Mix with Flower Sprinkles: This baking mix allows customers to create delicate, buttery shortbread cookies adorned with colorful flower sprinkles, perfect for gifting or special occasions.\n- Apricot Spread: A fruit preserve inspired by Meghan’s own home recipes, made with ripe apricots and minimal added sugar. The spread is available in standard packaging as well as a keepsake edition, making it a versatile addition to breakfast tables and cheese boards.\n- 2023 Napa Valley Rosé: As ever has partnered with select Napa Valley vineyards to offer a limited-edition rosé wine, reflecting the brand’s commitment to quality and its connection to California’s renowned wine culture. The wine is available through a dedicated subdomain (wine.asever.com) and is positioned as a centerpiece for celebrations and gatherings.\n\nYear Founded:\nAs ever was established in 2025, quickly gaining attention for its association with Meghan, Duchess of Sussex, and its focus on premium, thoughtfully curated products.\n\nIndustries Served:\nAs ever primarily serves the food and beverage industry, with a focus on the specialty foods, gourmet baking, and premium wine segments. The brand appeals to consumers seeking high-quality, artisanal products for home use, gifting, and entertaining. Its direct-to-consumer model allows it to reach a national audience, with a particular emphasis on the U.S. market.\n\nNotable Clients:\nWhile As ever is a new entrant to the market, its association with Meghan, Duchess of Sussex, has attracted significant media attention and a growing customer base. The brand’s products have been featured in lifestyle publications and are popular among fans of Meghan and followers of contemporary culinary trends.\n\nBrand Philosophy and Differentiators:\nAs ever distinguishes itself through its founder’s personal involvement, its commitment to quality, and its focus on creating products that inspire joy and connection. The brand emphasizes transparency in sourcing, elegant packaging, and a seamless online shopping experience. Each product is designed to evoke a sense of occasion, whether it’s a simple breakfast or a festive gathering.\n\nDistribution and E-Commerce:\nAs ever operates primarily through its e-commerce platform (asever.com), offering nationwide shipping and free delivery on orders over $50. The brand’s website features detailed product descriptions, recipes, and lifestyle content to engage and inspire customers. As ever also leverages social media and email marketing to build a community of loyal customers and keep them informed about new product launches and seasonal collections.\n\nProduct Development and Innovation:\nThe company is committed to ongoing product development, with plans to expand its offerings to include additional baking mixes, preserves, and specialty beverages. As ever collaborates with artisanal producers and local suppliers to ensure the highest quality standards and to support sustainable practices where possible.\n\nCommunity Engagement:\nAs ever encourages customer engagement through interactive content, newsletters, and opportunities to participate in product launches and exclusive events. The brand’s storytelling approach, rooted in Meghan’s personal narrative, fosters a sense of connection and authenticity that resonates with its target audience.\n\nConclusion:\nAs ever is poised to become a leading name in the premium CPG space, combining the influence of its founder with a commitment to quality, innovation, and customer experience. The brand’s curated collection of food and beverage products reflects a modern approach to entertaining and everyday indulgence, making it a standout choice for consumers seeking both luxury and authenticity in their culinary experiences.