Anew

Anew is a New Zealand-based beverage company that produces alkaline water packaged in reusable, plant-based bottles. Founded in 2015 by Jayden Klinac, the company was created in direct response to the environmental shortcomings of conventional bottled water packaging — including single-use petroleum-based plastics, heavy glass, and aluminium cans lined with oil-based plastic coatings. Anew's core product is alkaline water sold in a proprietary bottle made entirely from plant-derived, carbon-negative materials, positioning it as a sustainable alternative in the premium bottled water segment.

The company's bottles are manufactured without any petroleum-based plastic or BPA, distinguishing them from the vast majority of conventional bottled water options on the market. The plant-based material used is described as carbon-negative, renewable, and designed with circularity in mind — meaning the product lifecycle considers reuse and end-of-life outcomes from the outset. Independent testing has confirmed the bottles and water are free from microplastics, PFAS compounds, and carry a verified low carbon footprint, with test result documentation publicly available.

Anew's bottles are engineered to be dishwasher-safe, shatter-proof, and intentionally lightweight, making them practical for everyday portable use. Unlike glass, the bottles are significantly lighter and more durable. Unlike aluminium cans and bottles, they are mono-material and require no interior plastic lining. This mono-material construction simplifies the recycling and circularity process compared to multi-material packaging alternatives.

The company targets environmentally conscious consumers who seek a reusable, functional water vessel that does not compromise on safety or material integrity. Its positioning is in the premium, health-conscious bottled water and reusable bottle market, appealing to consumers in New Zealand and potentially broader markets who are seeking alternatives to single-use packaging without sacrificing convenience or portability.

Anew differentiates itself through third-party verified environmental claims, including zero detected microplastics and PFAS-free certification, as well as a published carbon footprint assessment. These documented credentials set it apart from many competitors making unverified sustainability claims. The brand philosophy centers on practical, incremental consumer choice — making the responsible option the accessible and desirable one — rather than relying on aspirational or ideological messaging alone.