Amplifyer

Amplifyer is a marketing strategy and business performance consultancy that helps companies diagnose challenges, define priorities, and activate plans that drive measurable outcomes. The firm works with leadership teams to assess business performance across marketing, revenue, operations, and customer dynamics, delivering honest evaluations of what is working and where the greatest opportunities for improvement exist. Rather than offering generic recommendations, Amplifyer grounds every strategic recommendation in financial logic, ensuring that investments connect directly to business outcomes. The consultancy operates across three core service phases: Diagnose, Define, and Activate and Optimize. In the Diagnose phase, the team conducts a comprehensive assessment of the business, evaluating marketing effectiveness, revenue performance, customer dynamics, and operating realities. Assumptions are pressure-tested and leadership is provided with a clear, objective view of the competitive and operational landscape. In the Define phase, Amplifyer establishes strategy, sets priorities, assigns ownership, and defines financial and performance benchmarks. Every recommendation is evaluated against the economic value it is designed to create. In the Activate and Optimize phase, the firm works alongside internal teams and existing partners to execute the strategy, preserving work already generating value while introducing new initiatives where needed. Performance is continuously measured and refined throughout the engagement. Depending on the scope of the engagement, Amplifyer may lead priority initiatives directly, oversee specialist partners, or provide paid marketing execution. The company is led by Debbie Wentz, a marketing, operations, and analytics professional with experience spanning marketing analytics, automation, business intelligence, process design, and performance management. Her prior roles at Time Inc., Quantcast, and ADARA included building reporting systems, data pipelines, operational processes, and analytics frameworks used to guide business and marketing investment decisions. Amplifyer is well-suited for companies seeking to improve marketing performance, build stronger analytical systems, and align strategy with measurable business results.