Amok Consumer Growth Fund

Amok Consumer Growth Fund is a specialized private equity and venture capital firm focused on early-stage consumer packaged goods (CPG), restaurant, and consumer brands. Founded by industry veterans with over 100 years of combined experience, the fund positions itself as 'The Challenger Brand for Challenger Brands.' The team includes John Lowe, former CEO of Jeni's Splendid Ice Creams who oversaw 100x revenue growth over 14 years, Rachelle Lynch with over 20 years in brand identification and scaling, Ryan Parish with 25 years of NYC investment banking and private equity experience working with consumer brands like OxiClean and Bojangles, and Timmy McCarthy who successfully scaled Raising Cane's from 8 to 44 locations. The fund provides minority growth capital investments ranging from $500,000 to $5,000,000, combined with hands-on operational expertise as active board members. Their investment thesis focuses on helping early-stage consumer brands develop operations and scale to become attractive acquisition targets for premier private equity funds and strategic acquirers. The team brings deep expertise in brand development, operations scaling, promotional strategies, team recruitment, location development, and maintaining company culture while driving growth. Notable portfolio experience includes work with brands like Jeni's Splendid Ice Creams, White Castle, Watershed Distillery, Homage, Montucky Cold Snacks, Honey Mama's, and various restaurant concepts. The fund serves as thought-partners, coaches, and operational experts for founders, leveraging their network and proven track record in the consumer goods ecosystem to help brands overcome scaling challenges and achieve sustainable growth.