Alvaré Associates

Alvaré Associates is a full-service marketing communications firm based in the Philadelphia area with over three decades of industry experience. Founded on April 1, 1981, by Anita Alvaré — who transitioned directly from a corporate public relations management role to entrepreneurship — the company has built a strong reputation on a disciplined, creative, and highly personalized approach to client service. The firm specializes in branding, promotional strategy, digital communication, and media relations, serving clients across a range of industries. Alvaré Associates distinguishes itself through a thoughtful, strategy-first philosophy summarized by its core positioning: 'We think.' This emphasis on intellectual rigor and strategic clarity before creative execution has proven to be a lasting competitive differentiator. The agency operates on a relationship-driven model, with approximately 99% of its clients coming through referrals — a testament to the depth of trust it has cultivated over the years. The average client relationship spans 12 years, reflecting a high level of client satisfaction and long-term partnership orientation. While rooted in the Philadelphia region, the firm serves clients seeking comprehensive marketing communications support with the attentiveness of a boutique agency and the capabilities of a larger operation. Its services span traditional and digital channels, making it a versatile partner for brands looking to build identity, manage public perception, and communicate effectively across multiple platforms.