Alumni Beverages

Alumni Beverages is a Canadian-based producer of premium zero-proof cocktails, founded by two university friends, Nick and Luke, with a mission to redefine cocktail culture for the modern, health-conscious consumer. The company was established after its founders recognized a significant shift in consumer behavior — a growing movement toward alcohol-free socializing without sacrificing the sophistication and sensory depth of a well-crafted cocktail. Rather than offering a watered-down alternative, Alumni Beverages set out to engineer zero-proof drinks that replicate the full complexity, layering, and ritual of classic cocktails. The product line, marketed under the Alumni Zero-Proof Cocktails brand, is developed in collaboration with chefs and mixologists, resulting in ready-to-drink beverages that emphasize tiered flavor profiles, botanical infusions, and a premium sensory experience. Current offerings include the Cranberry Rosemary Cosmo, a zero-proof interpretation of the Cosmopolitan featuring cranberry, aromatic rosemary, and non-alcoholic gin notes with a dry, structured finish, and the Maple Vanilla Old Fashioned, a zero-proof take on the classic Old Fashioned built around rich maple, warm vanilla, bourbon-inspired notes, and a subtle smoky finish. Both products are bottled at 0.0% ABV and positioned as ready-to-drink, cocktail-forward experiences suitable for gatherings, celebrations, and everyday moments of elevated refreshment. The brand's identity is deeply rooted in Canadian heritage, reflected in both its maple leaf logo and its domestic production. Alumni Beverages targets consumers who are moderating alcohol consumption for health, lifestyle, or personal reasons, as well as those in sober-curious communities seeking a premium, credible alternative to alcoholic beverages. The company also extends its brand into lifestyle products through Alumni Lifestyle, a complementary line of premium apparel that reinforces the brand's ethos of intentional, elevated living. Alumni Beverages differentiates itself from the broader mocktail category by focusing on genuine flavor complexity and bartender-quality craftsmanship, positioning its products not as substitutes for alcoholic drinks but as superior alternatives in their own right.