Al's Treats, Inc.

Al's Real Goods is a premium artisanal cookie company founded by Aaron London, a former Michelin-starred chef and restaurateur with 10 years of Michelin star experience. After nearly three decades in brick-and-mortar restaurants, London transitioned to focus on his young family while continuing his passion for creating exceptional food products. The company specializes in handcrafted chewy cookies made with high-quality ingredients including real butter from grass-fed cows, cane sugar, and free-range eggs. Al's Real Goods offers three signature cookie flavors: Chewy Choco Chip, Chewy Choco Choco (double chocolate), and Chewy Ginger Smack. The company operates as a direct-to-consumer e-commerce business, shipping premium cookies nationwide with special shipping rates for West Coast customers (California, Oregon, and Washington). Their product line includes individual boxes, family-style multi-packs like 'The Quad' (4 boxes), 'Cookie Curious' (3 boxes of all flavors), and 'The Super XL' (6 boxes). The company maintains a 4.9-star rating with customers praising the cookies' chewy texture and authentic flavors. Al's Real Goods supports SlowFoodUSA with a portion of their profits, demonstrating their commitment to quality food education and inspiring children to eat more vegetables. The brand positions itself as offering 'real good' cookies that satisfy classic cravings with premium ingredients and chef-quality preparation, targeting consumers who appreciate artisanal food products and are willing to pay premium prices for superior quality and taste.