Almond Roca

Brown & Haley is a historic American confectionery manufacturer headquartered in Tacoma, Washington, with over 100 years of experience crafting premium candy and chocolate products. The company is best known as the creator of Almond ROCA, a signature buttercrunch toffee enrobed in rich chocolate and coated with crunchy almonds, which has become one of the most recognized and beloved confections in the United States. Originally introduced in 1923, Almond ROCA gift tins quickly gained national and international acclaim, eventually becoming the largest exported gift candy in the United States during the 1990s. Today, the brand's flagship product is exported to 65 countries worldwide, establishing Brown & Haley as a significant player in the global premium confectionery market. In addition to Almond ROCA, the company produces Mountain Bars, a line of chocolate-covered confections that have developed a loyal following and are considered a treasured part of the brand's heritage portfolio. Brown & Haley continues to expand its product lineup, introducing ROCA Bites in spring 2020 — a newer, snackable format of the classic toffee designed to appeal to modern consumers seeking premium indulgence in a convenient form. All products are manufactured at the company's Tacoma factory, reflecting a commitment to domestic production and consistent quality. The company emphasizes premium ingredients across its entire product range and positions itself in the gifting and seasonal confectionery segment, with notable seasonal offerings including Christmas-themed items and gift tins available for retail and direct-to-consumer sale. Brown & Haley serves both retail and wholesale markets, with products available through direct online sales as well as broader distribution channels domestically and internationally. The brand's century-long heritage, combined with its continued product innovation and global distribution reach, distinguishes it as a legacy confectionery producer with sustained relevance in the premium candy category.