Allie Haake Communications

Allie Haake Communications (AHC) is a boutique public relations and strategic communications agency based in New York, NY, specializing in elevating lifestyle brands across fashion, fitness, food, travel, home, and wellness. Founded by Allie Haake, a former journalist turned PR strategist, AHC brings over 25 years of industry experience to its clients, offering a unique blend of media expertise, storytelling, and results-driven strategy. The agency is known for its hands-on, personalized approach, working with both established, publicly traded companies and innovative startups on a mission to change the world. \n\nAHC’s core services include media relations, strategic communications, cross-platform storytelling, event management, influencer marketing, product launches, and brand partnerships. The agency excels at crafting compelling narratives that resonate with target audiences and maximize the impact of product and store launches, brand news, and thought leadership initiatives. AHC’s team leverages deep industry knowledge and a robust network of media contacts to secure top-tier press coverage, with over 2,000 press hits and 400+ client campaigns and product launches to date. \n\nThe agency’s client roster features some of the most exciting and respected brands in the lifestyle space, including AETHER Apparel (purpose-driven outdoor and fashion designs), 1-800-Flowers.com (America’s choice for floral delivery), Bloom Nutrition (CPG wellness), Harry & David (gourmet gifts), Mighty Health (wellness for 50+), Hearst Books (publishing), Personalization Mall (custom gifts), and Jasmine Chong (fashion designer featured at NYFW). AHC’s work is characterized by a commitment to authentic storytelling, high-impact media placements, and building lasting relationships with journalists, editors, and influencers. \n\nFor consumer packaged goods (CPG) brands, AHC focuses on building and promoting product lines and brand stories that drive consumer engagement and sales. For fashion and lifestyle clients, the agency manages everything from product launches and influencer collaborations to high-profile events and celebrity partnerships. AHC’s expertise extends to event conceptualization and execution, ensuring that every brand moment generates buzz and media attention. \n\nThe agency’s capabilities also include thought leadership development, helping founders, CEOs, and CMOs showcase their expertise and build authentic connections with their audiences. AHC is trusted by industry leaders at companies like Hearst, Oprah Daily, New York Post, Gear Patrol, and more, as evidenced by numerous testimonials and case studies. \n\nAHC’s approach is rooted in journalistic integrity, strategic thinking, and a passion for helping brands grow. The team is intentionally small, allowing for close collaboration and agile execution, but brings big-agency experience and impact without the inflated costs or red tape. AHC is committed to elevating clients to the next level on their growth journey, celebrating business milestones, and delivering measurable results. \n\nFounded in 2019, Allie Haake Communications has quickly become a go-to partner for lifestyle brands seeking to raise their profile, launch new products, and connect with consumers in meaningful ways. The agency’s work has been featured in top publications and media outlets, and its clients consistently praise AHC for its professionalism, creativity, and dedication. \n\nIn summary, Allie Haake Communications offers a full suite of PR and communications services tailored to the needs of lifestyle and CPG brands, with a proven track record of success in media relations, influencer marketing, event management, and brand storytelling. The agency’s mission is to help brands take their story to new heights and achieve lasting impact in a competitive marketplace.