HAPPY HEALTHY VENTURES, LLC.

Honeybears is a better-for-you confectionery brand specializing in gummy bear candies made with cleaner, higher-quality ingredients than conventional alternatives. The brand offers a line of gummy bears in six signature fruity flavors — apple, pineapple, raspberry, strawberry, lemon, and orange — available in both original and sour varieties. Honeybears gummy bears are formulated without refined sugar, sugar alcohols, artificial colors, or seed oils, positioning the brand firmly within the growing better-for-you snacking segment of the CPG confectionery market. The products are gluten-free, Kosher-certified, high in fiber, and low in calorie, appealing to health-conscious consumers who still want an indulgent treat. The brand sells direct-to-consumer through its own e-commerce platform, with individual bags priced at $8.00 and a 2-pack bundle available at $15.00. Honeybears targets consumers seeking cleaner-label candy options that do not compromise on taste or texture, delivering what it describes as a burst of flavor in every bite. The sour variety replicates the classic sour gummy bear experience consumers are familiar with, but reformulated with better ingredients. The brand's emphasis on no artificial colors, no refined sugars, and no seed oils aligns with current consumer trends favoring transparency and clean-label formulations in the confectionery category.