Alicorp USA LLC

Alicorp USA LLC operates the Tari Sauce brand, bringing Peru's favorite hot sauces to the American market. Tari holds over 70% market share in Peru and has successfully expanded to the United States through strategic partnerships and e-commerce operations. The company specializes in authentic Peruvian hot sauces made from native peppers including Rocoto and Aji Amarillo peppers. Rocoto peppers are spicy, pear or apple-shaped peppers native to Peru that grow in the Andes mountains, providing a unique kick of heat and distinctive flavor profile. Aji Amarillo peppers offer medium heat levels with bright orange color and slightly fruity, spicy characteristics that are key ingredients in traditional Peruvian cuisine. The company offers five distinct flavors designed specifically for the American palate, available in singles, multi-packs, and gift pack configurations. Tari sauces are marketed as versatile condiments suitable for dipping, dripping, or drizzling on various foods including chicken, tacos, eggs, pizza, fries, and more. The brand emphasizes its authentic Peruvian heritage while adapting to American consumer preferences. Alicorp USA LLC leverages direct-to-consumer e-commerce sales through their dedicated website, offering free shipping on orders above $10. The company has gained recognition in specialty food industry events including the Fancy Food Show and has been featured in various food and beverage publications. Their marketing strategy targets adventurous eaters and focuses on the unique 'Eat Diferente' positioning, emphasizing the distinctive flavor profiles that differentiate Tari from conventional hot sauce offerings in the competitive American condiment market.