AB Comunicazione

AB Comunicazione is an Italian communications agency specializing exclusively in the food and wine sector. Founded and led by Anna Barbon, the agency positions itself as far more than a traditional press office, offering a comprehensive suite of brand communication and storytelling services tailored to producers, wineries, and food companies seeking to connect with the right audiences across Italian and international media.

The agency operates as a team of communication professionals who combine editorial expertise with deep knowledge of the food and beverage industry. Their core approach centers on identifying what makes each client's brand unique, then crafting narratives that resonate with journalists, publications, and consumers. Rather than applying a generic communications template, the team invests time in listening to each client's story before defining a brand identity and communication strategy.

AB Comunicazione has a demonstrated track record of securing editorial placements in prominent Italian and international media outlets. Their portfolio of press coverage includes features in La Repubblica, Il Sole 24 Ore, Bell'Italia, Grande Cucina, Rai TGR Umbria, and international publications such as the Belgian wine media platform Les 5 du Vin. Clients represented by the agency include notable names in Italian wine production such as Le Macchiole, La Genisia (an Oltrepò Pavese cooperative known for Pinot Nero), Tenuta di Castellaro, Caiarossa (recognized for biodynamic viticulture), Saffirio, and Umbria Top Wines.

The agency serves a B2B clientele within the food and wine industries, helping producers build brand awareness and media presence in both domestic and export markets. Their work spans press office management, brand storytelling, media relations, and content placement across print, digital, and broadcast channels. With expertise in the nuances of Italian and European food and wine culture, the agency is well-positioned to support brands targeting premium retail, restaurant, and export channels.

AB Comunicazione operates with a tone that balances professional rigor with approachability, reflecting the inherently social and cultural dimensions of food and wine as product categories. The agency's multilingual media reach — evidenced by placements in both Italian and foreign outlets — makes it a relevant partner for producers with ambitions beyond the domestic market.