Aayur Organic, LLC

Aayur Organic is a wellness beverage brand that produces Ayurveda-inspired sparkling drinks designed to support gut health, digestion, and everyday functional wellness. Operating under the brand name 'Date Knight,' the company has developed a line of sparkling beverages rooted in the 5,000-year-old tradition of Ayurvedic medicine, adapted for modern consumers seeking healthful, great-tasting alternatives to conventional sugary drinks. The formulation draws on generational recipes originating from India, refined over three generations and four years of product development before reaching the market. Each beverage is crafted with a blend of functional whole fruits and Ayurvedic herbs, including dates, figs, raisins, amla, and chicory. These ingredients are selected for their prebiotic, antioxidant, anti-inflammatory, and digestive health properties. Dates contribute flavonoids and natural sugars that support brain function and gut health; figs provide fiber and antioxidants to promote digestive balance; raisins offer prebiotic fiber to aid digestion and support cardiovascular health; amla delivers high concentrations of Vitamin C and immune-boosting antioxidants; and chicory inulin serves as a natural prebiotic to feed beneficial gut bacteria. The product line carries several key certifications and attributes that distinguish it in the functional beverage space, including USDA Organic certification, Non-GMO status, Gluten Free formulation, and Plant Based ingredients. Products contain real fruit, are fiber-rich, and are made with no added sugar, making them suitable for health-conscious consumers across a broad demographic. Aayur Organic positions itself at the intersection of cultural heritage and modern wellness science, offering a product category it describes as entirely new to the market — a sparkling wellness beverage grounded in a clinically time-tested wellness tradition. The brand has received consumer recognition at local markets, including Fort Greene Market, and has garnered positive feedback for flavor quality, ingredient transparency, and functional health benefits. The company targets consumers interested in gut health, functional beverages, clean-label nutrition, and culturally rooted wellness practices.