A Better Treat

A Better Treat is a health-first pet food and treat company specializing in freeze-dried raw, single-ingredient products for dogs and cats. Founded by Boris Chung after his golden doodle Emi experienced health issues, the company was built on the principle that pet nutrition should be simple, transparent, and ingredient-forward. What began as a kitchen experiment evolved into a full product line spanning freeze-dried raw treats, high-protein dog food, and bundled offerings available direct-to-consumer.

The company's product portfolio includes freeze-dried raw treats made from wild-caught salmon, USDA organic pumpkin, 100% grass-fed and finished pasture-raised beef, organic chicken, and combination multipacks for both dogs and cats. On the dog food side, A Better Treat offers high-protein kibble recipes boosted with freeze-dried raw nutrition, available in salmon and chicken varieties. All products are developed with an emphasis on recognizable, thoughtfully sourced ingredients, and the high-protein dog food line was formulated by a PhD animal nutritionist and carries AAFCO approval.

A core differentiator is the company's commitment to freeze-drying as its primary processing method. The brand highlights that freeze-drying retains over 61% more nutrients compared to dehydration or conventional cooking, making it a scientifically grounded approach to raw nutrition. The technology preserves the integrity of natural proteins, fruits, and vegetables without the use of artificial additives, fillers, grains, or meal ingredients.

A Better Treat also targets the growing market of pets with food allergies, sensitivities, and digestive issues. Its allergy-friendly formulations use a single animal protein and exclude chicken, grains, and meal-based ingredients, pairing protein sources with freeze-dried vegetables such as pumpkin, green beans, and purple sweet potato. This positioning appeals to pet parents seeking limited-ingredient diets for dogs with known sensitivities or chronic digestive concerns.

Ingredient sourcing is a key pillar of the brand identity. The company uses wild-caught salmon, free-range chicken, grass-fed beef liver, organic pumpkin, broccoli, and carrots — ingredients that are visually identifiable in every product, reinforcing the brand's transparency promise. The company sells directly to consumers through its e-commerce platform and markets under the tagline 'Raw You Can See,' emphasizing ingredient visibility as a trust signal.

Benefits reported by pet parents who have transitioned to A Better Treat products include improvements in digestion, skin and coat health, energy levels, food sensitivity management, and increased mealtime engagement. The company positions its products as suitable even for picky eaters. A Better Treat serves the premium, health-conscious segment of the pet food market and operates with a pet-parent-to-pet-parent ethos, centering all product decisions around the question of whether the founders would feed each product to their own pets.